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Sustainable Energy

What the American Environmental Movement Can Learn from This Insulting Fossil Fuel Ad Campaign

Recently the Washington Post ran this ad from the fossil-fuel industry-backed group with the Orwellian name "Energy Tomorrow." What is insulting about the image is that it suggests that people who want to see more energy from renewable sources are luddites who refuse to acknowledge our dependence upon fossil fuels. What is even more disconcerting is that this group is getting out ahead of climate change activists and taking ownership of the "Imagine a Fossil Free World" slogan. Environmental groups must take a cue from this and stop letting the oil and gas industry own the scary "Fossil Free World" image. Let's stop fixating on what we're against, and start painting a positive picture of what a sustainable energy economy could really look like.