SpaceforGood cornered award-winning filmmaker Mat Hames at the Mashable/92Y/UNFoundation Social Media Summit and struck gold: a steady stream of great advice for nonprofits about how to approach making videos, how to incorporate video production into a long-term communications strategy, how to conceptualize your organization's video, and, well, let's just say he knows what he's talking about.
See for yourself:
His main suggestions are:
-Be authentic and compelling; tell your organization's story from the vantage point of the people you are helping.
-Use a variety of formats/venues to tell your story. You can use the same material to make a long-form video, then re-edit the same material into a short video for Facebook, Twitter, and other social media.
-Document everything you do. Not only will you have a treasure trove of file footage, you can use older footage as a way to show how your organization has made progress over time in accomplishing its mission.
Mat is Principal