Do Your Part for the World's Oceans: Buy Jeans Made from Salvaged Plastic
Pharrell Williams isn’t only making us happy, he’s now making us clothing (while helping save the world's oceans, too). The talented singer, songwriter, producer and designer announced his project, RAW for the Oceans, in February during New York’s Fashion Week and has collaborated with the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW to create jeans from plastic trash collected in the sea waters.
“Working with G-Star was an obvious choice,” said Pharrell. “They have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what our product can do. Everyone has jeans in their closet."
Pharrell’s goal in creating the RAW for the Oceans line is to find practical ways to promote conservation while putting a spotlight on the global problem of ocean pollution and marine degradation. According to the Project, recent studies have indicated that at least 40 million pounds of plastic have accumulated and are floating in the North Pacific Ocean alone, and that more plastic waste are converging in five huge gyres or whirlpools scattered around the world. The challenge is to retrieve all this plastic and save the marine ecosystem, primarily through sustainable consumer products that “carry the story of ocean plastic pollution into the world”.
Said Pharrell, “We have to give back in some shape and form and that’s giving back to the Earth.” The artist firmly believes that fashion can be a universal player in protecting the planet, and together with Bionic Yarn and G-Star Raw, intends to "infiltrate the entire spectrum of fashion, high-end and low" so that we "never throw anything [plastics and trash] into the ocean again.”
RAW for the Oceans collection is set to release on August 15th of this year. Check out the promo video for the new line below:
What You Can Do
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