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Tracking the Impact of Social Change Videos

Measuring the impact of films and videos can be tricky. Some might say impossible. But building a measurement strategy around media can help inform whether what we are doing is actually working.

At this year’s Media That Matters conference, presented by the Center for Social Media at American University, speakers discussed the importance of  data and tracking.

Video for Change: Distribution is Key

Sixty hours of video is uploaded to YouTube every minute. To compete in this media saturated environment, I often preach that NGOs should be a channel, continually pumping out information, telling stories about who they are and what they do. But creating content is only half the battle. A video is useless if it isn’t seen or isn’t seen by the right people. And this is especially true when talking about video for social or environmental change. So, how do we cut through the noise, rise to the top and ensure our videos make a difference? The answer is strategic distribution!

Maryland’s New, Tough Lawn Fertilizer Law Aims to Protect Chesapeake Bay

The State of Maryland has instituted a broad swath of fertilizer regulations aimed at protecting the Chesapeake Bay watershed and improving the Bay’s water quality. Currently, massive use of fertilizers contributes to algae blooms, murky water, and blocked sunlight for water life in America’s largest estuary.


The new restrictions, which went into effect on October 1, affect fertilizer manufacturers and distributors, lawn care professionals, homeowners and other residential users of fertilizers, as well as golf courses, parks, recreation areas, and athletic fields.


Specific requirements

We can no other answer make, but, thanks, and thanks...


Today GoodSpeaks says a fond fawewell to three fabulous interns: Michael Waidmann and Megan Oliver (pictured) and Bora Mici.  They have contributed their time, remarkable talents, and inpired ideas to our site, and we are deeply grateful for their participation.  We wish you the best as you move on to new challenges and adventures.

Interning with GoodSpeaks

When I was joining GoodSpeaks, I knew it was a unique project.  As it turned out, it also has a unique leader.  Kristen’s passion is contagious.  She is understanding, extremely kind, and always open to new ideas.  Working with her was a pure pleasure, as her positive energy did not make it seem like a regular internship.  It felt more like a joint project of a group of friends, which made researching and writing the articles and compiling media galleries for GoodSpeaks so much more than just a responsibility. 


During the internship, I learned more than I could imagine.

Thank You and (Sniff) So Long!

For the past four months two amazing interns Michael Mikulewicz and Vanessa Douglas – have been invaluable members of GoodSpeaks' team, pitching story ideas, writing brilliantly about a wide variety of topics, and helping to shape the voice of our site.  

Our first internship program could not have gone better thanks to their talent and commitment, and GoodSpeaks will be forever grateful for the work they have done.


So long and best wishes to you both, Michael and Vanessa!



To the Fabulous Women of Grace Hopper Open Source Day

This fuzzy photo does not do justice to the brilliance and ingenuity buzzing around the room during Grace Hopper Open Source Day this year.  Many many thanks to the fabulous crew of hackers who helped make GoodSpeaks.. better.
Included are Anne-Marie Imafidon, Joy Ebertz, Eden Ambinder, Amy Platt, Dhevi Rajendran, Ketki Warudkar.



And an extra shout out to the brilliant Christie Koehler of Mozilla who dove into the guts of our site to make it possible for us to participate.



Thanks also to the organizers of Grace Hopper Open Source DayDirector Leslie Hawthorn and Members Avni Khatri and